Reference no: EM132496633
Services Marketing
Question 1: As it relates to the marketing of the offering, what are some of the most important distinctions between marketing a tangible (physical) product as opposed to a service? Discuss in general, what the marketing manager needs to keep in mind when marketing a service.
Question 2: Differentiation What are some of the difficulties involved in differentiating a service vs. a tangible product?
Branding
Question 3: What are some issues that marketing managers face when branding a service?
Question 4: How do they use the brand elements (see earlier branding discussion if necessary) differently as opposed to marketers of physical products?
Service Quality Model
Question 5: Using this as a framework, identify "Gaps" that you yourself have experienced in encountering service companies, or companies selling physical products but have a service-related component to them (e.g. Appliance manufacturer w/ after-market service).
Question 6: Discuss/Explain what you encountered with that organization. What solutions would you propose to the company, had they asked.
Question 7: The more complicated a product (computers, appliances, automobiles, etc ...) the likelier it is that the marketer will have a comprehensive post-sale (after your purchase) service program. How are marketers using Social Media to keep you loyal?