What discount would you apply to future revenues for period

Reference no: EM133659824

Problem: You are charged with computing CLV for an art supply vendor based in Birmingham, AL. In speaking with management about market conditions, you reach the mutual determination that there is a moderate level of uncertainty due to unpredictable shifts in technology and market competition. As such, you set the discount rate to 30% in computing CLV. What discount would you apply to future revenues for period N 1?

Reference no: EM133659824

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