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Identify an organization that does direct marketing. Prepare a two to three page paper describing and assessing its direct marketing sales effectiveness. What would you do differently, and why?
Assignment Checklist:
1. Analyze what direct marketing delivers and the impact on a target market.
2. Discuss different direct marketing media's and the impact across cultures.
3. Investigate how to measure results.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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