What digital and social media marketing trends

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Reference no: EM133343686

Case: Gabriel is the executive in charge who created and developed Disney's 'customer-for-life' concept. This is based on the notion that as the child grows, Disney hopes to gain two brand loyalists: the parents and the child. Disney's new CEO asked Gabriel to head up the new Disney+ streaming media brand. The CEO wants Gabriel to make the report which analyzes future marketing of the new Disney+ brand. You are on Gabriel's team and he called a series of meetings to brainstorm the three items:

Question 1: How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace?
Question 2: What digital and social media marketing trends would you recommend that Disney+ implement to stay ahead of the competition?

Reference no: EM133343686

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