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Assignment - Strategic Position of Industry Essay
The Gap brand of families control several brands that are strategically positioned for specific markets. These include Gap, Athleta, Old Navy, and Banana Republic. Visit Gap's website and discuss the concepts below.
Discuss the following:
Give a brief description of what differentiates each brand in the Gap Inc. family.
Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services.
What is the biggest privacy issue that the company is facing today? How should the company respond to growing concerns about information privacy?
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