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What different kinds of marketing strategies could the bank

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A regional bank has decided to open an office overseas for serving businesses that are expanding internationally. Choose and research a location with a large financial center that you believe would be helpful to your customer base. Some examples include Tokyo, Japan; London, United Kingdom; and Sydney, Australia. Please discuss the following with your classmates:

Question 1: What are some cultural, political, and economic challenges of working in this environment?

Question 2: What different kinds of marketing strategies could the bank use overseas?

Question 3: Do you think the bank will be successful in international trade? Why or why not?

Reference no: EM132988173

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