What different consumer segments would you market to

Assignment Help Marketing Management

Reference no: EM132012074

Question: Consumers are diverse and have different needs and wants. Marketing professionals use segmentation to divide the marketplace into groups of consumers who have similar needs and wants.

1. Please reflect on the company that markets your favorite beverage or the company that markets your preferred laundry detergent (select 1 specific company and 1 specific brand from this company).

2. If you were to market this product, what 3 different consumer segments would you market to, and why?

Reference no: EM132012074

Questions Cloud

Human activity contributes to global warming : The results of a survey in which 2566 adults from Country? A, 1100 adults from Country? B, and 1093 adults from Country C were asked if human activity

What is the standard deviation of the returns : What is the standard deviation of the returns? what is the stock market return?

Find the probability that the number that say : Find the probability that the number that say they would feel secure is? (a) exactly? five, (b) more than? five, and? (c) at most five.

Confidence interval for the population mean : Assume the population is normally distributed and use a? t-distribution to construct a 90?% confidence interval for the population mean µ.

What different consumer segments would you market to : Consumers are diverse and have different needs and wants. Marketing professionals use segmentation to divide the marketplace into groups of consumers.

What is an example of a normally distributed variable : What is an example of a normally distributed variable. It can be an article, chart or picture. No math is required

Value of debt but calculate market value of equity : You can use the book value of interest bearing debt as the value of debt but calculate market value of equity. Calculate the WACC for company.

Verify that the percentage increase from the first to second : On first quiz a student scored a 5. On the second quiz, he scored a 10. Verify that the percentage increase from the first to the second quiz is 100%

Prepare a research on major social issue : You need to prepare a research on major social issue. You can choose topic about Guns. Your stand with guns is You oppose guns

User Account

All Pages