Reference no: EM131145716
750-1,000 words + 2 responses (100 words)
Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are consistent with each other and are designed to meet the needs and wants of your target customers.
Primary Task Response: Within the Discussion Board area, write 750-1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at the promotional part of the plan. She has been reading technical publications that laud the advantages of high-tech or digital promotional tools (i.e., Internet, social media, blogs, etc.) over traditional approaches (i.e., TV, radio, newspapers, and magazines) to reach potential customers. You catch up with her in her office before she leaves on a business trip.
'Michelle, I want to speak to you about the e-mail you sent regarding the promotional tools we should consider for the new product,' you say.
"I have a few minutes before I have to leave,' she says. "Go ahead."
"Well, I agree that digital media is the trend, but I think traditional advertising and promotion should still have a place in the plans," you say. "I know you don't have time now, but I would like to talk about the advantages and disadvantages of each type of promotional tool as they relate to the target segment and branding strategy. When can we get together and talk about this?"
"I really do want to talk about this," she says. "I need to know what type of media you think would be best for MM's new product. Can send me an e-mail with your thoughts on the subject and I'll read it on the plane? We can get together when I get back to finalize the choices."
"Thanks, Michelle. I will do that," you say.
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task
Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
What did you learn from your classmate's posting?
What additional questions do you have after reading the posting?
What clarification do you need regarding the posting?
What differences or similarities do you see between your posting and other classmates' postings?
|
Develop and detail a pricing strategy you will use
: Explain how the marketing plan targets the market segment. Provide a positioning statement for your project. Define the products and services you will offer.
|
|
Explain how cash and accrual accounting would differ
: Explain how cash and accrual accounting would differ for each of the events listed above and describe the proper accrual accounting.
|
|
Read the scenario given below and answer the questions
: What is the cause of this conflict?- What style did Sims initially use? If you were Sims, how would you approach Martinez in this situation?- Was it a good deal for Marcia? Why or why not?
|
|
How the countrys financial system is related to key variable
: The organization's strategic plan calls for an aggressive growth plan, requiring investment in facilities and equipment. How the country's financial system is related to key macroeconomic variables?
|
|
What did you learn from your classmate posting
: What did you learn from your classmate's posting? What additional questions do you have after reading the posting? What clarification do you need regarding the posting?
|
|
The company carefully kept track of all its cash receipts
: Horeb Company, a ski tuning and repair shop, opened in November 2011. The company carefully kept track of all its cash receipts and cash payments.
|
|
What is the new steady-state output per worker
: Suppose that the depreciation rate remains constant at δ = 0.08, while the saving rate is reduced by half, to s = 0.16. What is the new steady-state output per worker?
|
|
Explain what the specific key environmental forces
: Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing e..
|
|
Is the time machine hypothetical or theoretically possible
: Write the expository essay on the topic "Is the Time Machine hypothetical or theoretically possible?"
|