Reference no: EM132248411

1)This assignment requires you to locate, and read a current article (no more than one-year-old), which addresses a social media marketing topic which is related to a class lecture or the textbook.

This article needs to be from the Wall Street Journal, Fortune, Newsweek, Business Week, Harvard Business Review or other reputable publications that are applicable to this course. You will then write and post a blog entry on Ilearn using the following format (1000 words minimum):

1. A brief summary of the key point(s) of the article.

2. A discussion of how this article relates to a key concept examined in this course and the implications for a social media marketing practitioner.

3. The student's personal reaction and recommendation to the article based upon the social media marketing perspective gained during the course.

In doing this assignment, you look beyond the textbook to find "real-life" examples of the concepts discussed in class.

2) The GE case is an inductive one. In prior cases we apply general theory to a particular case.

But for GE, we take a specific case (GE) and see if we can find general principals that would apply to other firms.

So that is the prompt: What did Welch and GE do in this period that lead to superior performance? Would this work for other firms?

3 pages single space

Article- GE's Two-Decade Transformation: Jack Welch's Leadership By Christopher A. bartlett and Meg Wozny.