What did the organization miss in its macro environment

Assignment Help Marketing Management
Reference no: EM13852720

Organizations sometimes come up short if they have missed something in their macro environment, much like Nokia did:

"Stephen Elop joined Nokia as CEO in September 2010 with a clear mission: Save the once world-beating mobile phone company from oblivion. The challenges are obvious: Nokia has been losing ground to Apple iPhones and to Google Android-based models from HTC, Samsung and others. Once a major player in the U.S., Nokia now has close to zero market share" (Woyke, 2011).

Select an organization that missed a threat or opportunity in its macro environment and research what happened. Select and research an organization you did not choose for your final project and one that other class members have not already used for this discussion. In your initial post, use concepts from this module to discuss the following:

What did the organization miss in its macro environment? Discuss the strategic implications of this omission. Did rivals or other organizations in other industries also miss the signs of this pending threat or opportunity?

Take on the role of the CEO and suggest a strategic tool or process that this organization could use to avoid similar situations in the future.

Reference no: EM13852720

Questions Cloud

Compute companys times interest earn under each alternative : Compute the company's times interest earned (pretax operating income divided by interest expense) under each alternative.
Choose one of porter''s generic business strategies : 1. Choose one of Porter's generic business strategies: (a) broad cost leadership; (b) focused cost leadership; (c) broad differentiation; (d) focused differentiation. Discuss how choosing that business strategy will affect staffing strategy relative ..
Research florida''s state''s law on adverse possession : Research Florida's state's law on adverse possession.  Write a two-page (double spaced, 12-point font, 1" margins) paper addressing the definition, the steps necessary to gain adverse possession, and any defenses a property owner has to someone claim..
Analyze risk from a manager''s mind-set : According to the article in the e-Activity, when it comes to planning for the future, the new thinking is that it is not just the model that matters; it is the mind-set. From the first e-Activity and textbook, analyze risk from a manager's mind-set.
What did the organization miss in its macro environment : What did the organization miss in its macro environment? Discuss the strategic implications of this omission. Did rivals or other organizations in other industries also miss the signs of this pending threat or opportunity
What is the amount the boot shop should pay cross : If the hourly rate is in violation of the FLSA, what is the amount The Boot Shop should pay Cross for the week? When computing the per hour rate, use the government's rounding rule in your calculation.
Thinking more broadly than iron ore : Thinking more broadly than iron ore, how can two oligopolists try to avoid being caught in a competitive outcome? Are any of these relevant for the iron ore industry?
Consider the deacon and sonstelie : Consider the Deacon and Sonstelie
Explain the sources for the demand for nonmarket action : Explain the sources for the demand for nonmarket action. Use examples to show the benefits derived from nonmarket action activities.

Reviews

Write a Review

Marketing Management Questions & Answers

  What is the retailer mark-up in dollars

The usual retail price of an item is $100. The manufacturer's cost to produce the item is $40. Retailers take a 50% markup and wholesalers take a 10% markup. (markup is calculated on selling price, unless otherwise is indicated).

  What functions do retailers perform

what functions do retailers perform, discuss some of the major types of wholesalers. Provide an example of one of these wholesalers' types from the marketplace

  Identifies and analyzes the most important external

perform an internal competitive environmental scan for your organization.write a summary of no more than 1400 words

  Explain promotion mix personal selling global markets

Section - Promotion Mix/ Personal Selling & Global Markets, You will create a complete Marketing Plan by the end of the course

  Write a social media marketing plan of a company

For this assignment you will write a social media marketing plan of a company that you choose.Company will be Target. In the plan choose how Twitter and many other social media tools are being used by the Company

  Explain analyzes the success of repeat entrepreneurs

Explain analyzes the success of repeat entrepreneurs and search for opportunities differently than entrepreneurs who found only one company

  Relationship between a project manager and contract manager

Describe the typical work relationship between a project manager and a contract manager. You are writing a procurement SOW for an RFP. What items are you likely to include in this SOW

  Describe two innovative partnership programming ideas

Please describe two innovative partnership programming ideas that would reach and be implemented for the following target groups: Teens (13-17) and older Adults (55+)

  Would production facility in china be counted in the us gdp

If Walmart decides to open a production facility in China, would this be counted in the U.S. GDP

  How has technology aided inventory management

How has technology aided inventory management and What are some of the ways in which a company can reduce the need for inventories

  What recent economic forces require companies

In your perspective. what recent economic forces require companies to transform their business approach

  Explain website strategy - marketing mix of apple

Explain Website Strategy - Marketing Mix of Apple and In terms of Apple, discuss its strategy in relation to each factor of the marketing mix by using its website for evaluation.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd