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Organizations sometimes come up short if they have missed something in their macro environment, much like Nokia did:
"Stephen Elop joined Nokia as CEO in September 2010 with a clear mission: Save the once world-beating mobile phone company from oblivion. The challenges are obvious: Nokia has been losing ground to Apple iPhones and to Google Android-based models from HTC, Samsung and others. Once a major player in the U.S., Nokia now has close to zero market share" (Woyke, 2011).
Select an organization that missed a threat or opportunity in its macro environment and research what happened. Select and research an organization you did not choose for your final project and one that other class members have not already used for this discussion. In your initial post, use concepts from this module to discuss the following:
What did the organization miss in its macro environment? Discuss the strategic implications of this omission. Did rivals or other organizations in other industries also miss the signs of this pending threat or opportunity?
Take on the role of the CEO and suggest a strategic tool or process that this organization could use to avoid similar situations in the future.
The usual retail price of an item is $100. The manufacturer's cost to produce the item is $40. Retailers take a 50% markup and wholesalers take a 10% markup. (markup is calculated on selling price, unless otherwise is indicated).
what functions do retailers perform, discuss some of the major types of wholesalers. Provide an example of one of these wholesalers' types from the marketplace
perform an internal competitive environmental scan for your organization.write a summary of no more than 1400 words
Section - Promotion Mix/ Personal Selling & Global Markets, You will create a complete Marketing Plan by the end of the course
For this assignment you will write a social media marketing plan of a company that you choose.Company will be Target. In the plan choose how Twitter and many other social media tools are being used by the Company
Explain analyzes the success of repeat entrepreneurs and search for opportunities differently than entrepreneurs who found only one company
Describe the typical work relationship between a project manager and a contract manager. You are writing a procurement SOW for an RFP. What items are you likely to include in this SOW
Please describe two innovative partnership programming ideas that would reach and be implemented for the following target groups: Teens (13-17) and older Adults (55+)
If Walmart decides to open a production facility in China, would this be counted in the U.S. GDP
How has technology aided inventory management and What are some of the ways in which a company can reduce the need for inventories
In your perspective. what recent economic forces require companies to transform their business approach
Explain Website Strategy - Marketing Mix of Apple and In terms of Apple, discuss its strategy in relation to each factor of the marketing mix by using its website for evaluation.
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