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Organizations sometimes come up short if they have missed something in their macro environment, much like Nokia did:
"Stephen Elop joined Nokia as CEO in September 2010 with a clear mission: Save the once world-beating mobile phone company from oblivion. The challenges are obvious: Nokia has been losing ground to Apple iPhones and to Google Android-based models from HTC, Samsung and others. Once a major player in the U.S., Nokia now has close to zero market share" (Woyke, 2011).
Select an organization that missed a threat or opportunity in its macro environment and research what happened. Select and research an organization you did not choose for your final project and one that other class members have not already used for this discussion. In your initial post, use concepts from this module to discuss the following:
What did the organization miss in its macro environment? Discuss the strategic implications of this omission. Did rivals or other organizations in other industries also miss the signs of this pending threat or opportunity?
Take on the role of the CEO and suggest a strategic tool or process that this organization could use to avoid similar situations in the future.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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