What did the first m-commerce transactions entail

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Reference no: EM132196533

1. The lower prices offered by e-commerce players versus those charged by traditional brick-and-mortar stores are made possible due to

A. low overhead and operating costs and a wider variety of product offerings.

B. a wider variety of product offerings and the virtual commercial environment.

C. the virtual commercial environment and a smaller variety of product offerings.

D. the virtual commercial environment and low overhead and operating costs.

2. What did the first m-commerce transactions entail?

A. Microsoft launching the Windows operating system for personal computers

B. Mobile phones enabling Coca-Cola vending machines to accept payment via text messages

C. Automakers using mobile phones to notify drivers of vehicle recalls

D. Starbucks sending out promotional messages to consumers passing a Starbucks cafe

3. Which of the following statements about a company that implements the marketing concept is true?

A. It puts consumers at the forefront of its activities.

B. It charges lower prices than competitors.

C. It considers selling to be the most important function of the firm.

D. It spends more on advertising than competitors.

4. An emerging fear of nuclear power is impacting consumer behavior. Concerning the status of Iran's nuclear power stand, negotiations took place in 2015 between the United States and a coalition of countries. This coalition consisted of which of the following nations?

A. Russia, France, the U.K., and Germany

B. China, the U.K., Germany, and Russia

C. Germany, France, Russia, and Israel

D. China, the U.K., France, and Germany

5. ________ is a strategic effort aimed at creating and maintaining in consumers' minds an image that will both distinguish a product from competitive offerings and give it a competitive advantage in selected target markets.

A. Targeting

B. Customizing

C. Segmenting

D. Positioning

6. What is the primary objective of shopping behavior?

A. To improve one's physical appearance

B. To acquire a good deal

C. To feel safe and secure

D. To satisfy human needs and wants

Reference no: EM132196533

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