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Assignment - Data Analytics Question
Description - The assigned article this week from Deloitte entitled, "Making blockchain real for customer loyalty" examines various considerations and approaches for companies to evaluate using blockchain technology for customer loyalty program.
You task in this assignment is to conduct an article reflection in a 3-4 page paper addressing the following:
Write a brief synopsis of the article, what were 3 main elements covered
What did the article state as 2 key advantages of leveraging block-chain technology in marketing loyalty programs?
1. What did the article state is the ROI and benefit companies can experience from using this technology for loyalty?
2. What is the most interesting thing you learned from this article?
What would be the best sampling method for the researcher to use to get equal numbers of participants in each group?
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