What did starbucks hope to achieve with its 5-29 program

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Questions:

What were the strengths and weaknesses to Starbucks' response to the Philadelphia incident?
What did Starbucks hope to achieve with its 5/29 program? Was this an effective strategy in achieving these goals?
How should Starbucks measure success?

Starbucks: Reaffirming Commitment to the Third Place Ideal

Reference no: EM133417378

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