What did smith do wrong with respect to implementing change

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Question

Why do you think the regions are not responding to Smiths's initiative for change? What did Smith do wrong with respect to implementing the change? Luciano's Foods, one of several companies offering healthy, frozen, packaged meals in the once-laughable and nutritionally challenged frozen dinner industry, faced unprecedented competition from long-time industry leaders. Like its competitors, Luciano's looks to increase its market share through a combination of price cuts and the introduction of new products. To meet these challenges, CEO Lea Luciano created a new management position to monitor pricing and purchasing, and hired Lucas Smith for the new position. Following an intense period of in-house research and information gathering, Smith zeroed in on what he saw as the major problems. He made an across-the-board e-mail announcement on the new standardization procedures to be followed. The regional managers agreed with the changes implemented, but as months passed, the usual culture of business appeared to continue. Top management also showed very little interest in implementing the new changes. Smith wondered what his next move should be. He wondered if the company wanted these new standards to be implemented or not.

Reference no: EM133772743

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