Reference no: EM13831987 , Length: 650 Words
Question: Course Textbook
Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall
Case Study
Read through the case study, "Any City Can be a Tourist Destination," on pages 364-370 of your textbook. As you read, analyze the case, and then provide a response to the following questions:
1. What did leaders in Wichita Falls need to do to lay the foundation for tourism growth?
2. What were the key components of the "Pride in the Falls" campaign that supported the image and growth of tourism?
3. How would you evaluate the success or failure of the "Pride in the Falls" campaign?
4. What future actions would you recommend to city planners to continue tourism growth?
All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
|
How does the dmo market to the individual and trade
: Choose one of the state destination marketing organizations. These states have the easiest access to such things as marketing plans and tourism research and statistics.
|
|
Contemporary problems that people in the real world face
: Discuss contemporary problems that people in the real world face when problem solving as a result of human cognitive functioning. You might look at lifestyle problems (like lack of sleep) or biological issues (like changes in brain activation)
|
|
Evaluate career skills in field of business and management
: You will write a researchpaper to synthesize both your pratical and academic learning supported by research. Evaluate how economics, government, and law affect value creation in the global context. Evaluate career skills in the field of business and ..
|
|
Read the hypothetical case
: Mike Jones had been living at the same address in Springfield, California, for more than 30 years when he discovered that his water was emitting a strong odor.
|
|
What did leaders in wichita falls need
: What did leaders in Wichita Falls need to do to lay the foundation for tourism growth - What were the key components of the "Pride in the Falls" campaign that supported the image and growth of tourism?
|
|
What specific client-related matters prompted goldstein
: What specific client-related matters prompted Goldstein and Morris's decision to conceal certain information from the PCAOB. What sanctions were imposed on the firm, the managing partner, and the two other partners involved in the investigation? We..
|
|
What is the experimental probability
: what is the experimental probability
|
|
Write report on company human resources
: repare a professionally written report assessing the assessment of the company's human resources competitive position, risks, and opportunities suitable for presentation to the senior executives of the company
|
|
What is the financial position of the companies
: What is the financial position of the companies in the airline industry including the impact on airline suppliers (lessors), manufacturers, and unions - How do economic issues, politics, and social factors affect the airline industry?
|