Reference no: EM132597863

Question - Ford Motor Company - 2009

From the Case - Answer the following Questions

(i) In this case, what did Ford do to implement its retrenchment strategy?

(ii) Read the case and inform us which action did Ford management do to implement their conglomerate growth strategy?

(iii) According to the Author, Ford has diversified its business by manufacturing other models like Lincoln, Mazda, Mercury, and Volvo. Would you say Ford has implemented its growth strategy through Conglomerate diversification?

(iv) According to this case, Ford has a subsidiary (Motor craft) that produces and distributes parts for Ford, Lincoln, and Mercury. Was this a horizontal or vertical growth?

(v) Why do you think the Big Three decided to focus much on manufacturing hybrid cars and small fuel-efficient cars over SUVs and trucks?

(vi) From this case, do you think customers are powerful?

(vii) As per this case, do you think Labor Unions are powerful?

(viii). While the revenue from car sales dwindled in North America, car sales outside North America (e.g. Russia, Brazil and China) grew. As the General Manager of Ford Company, in a word or two, explain the growth strategy which you will propose to Board Members.

(ix) Why did Toyota decide to focus on manufacturing Prius models?

(x) Why do you think the future of all car manufacturers rely on fuel-efficient cars?