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What did each of the individuals contribute to the world

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Reference no: EM131488941

Assignment: Think Different Exercise

In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Watch the "Think Different" commercial.

Review the University of Phoenix Material: Creative Thinkers.

As a team create a 10- to 15-slide Microsoft® PowerPoint® presentation with detailed speaker notes in which you identify the 17 individuals shown in the background of the commercial.

Discuss the following in your presentation:

• What did each of the individuals contribute to the world?

• How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?

• Are there defining characteristics shared among all or most of the individuals?

• What is the value of imagination and thinking outside the box with regard to their contributions?

Format your presentation according to the APA guidelines and include a tittle slide, conclusion slide and reference slide. (For assistance on APA guidelines and tips review the resources under Student Resources and Student Materials).

Reference no: EM131488941

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