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In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
Locate and view a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet.
Create a presentation addressing the following:
• Correctly identify each individual.• What did each of the individuals contribute to the world?• How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?• What are the defining characteristics shared among all or most of the individuals?• Why did Apple choose these individuals to appear in this advertisement?
Summarize your findings with speaker notes in a 5 slide PowerPoint presentation on the following people;
• Amelia Earhart• Alfred Hitchcock• Pablo Picasso• Mahatma Gandhi• Thomas Edison.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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