Reference no: EM133379031
Question: The online pet food and products company Chewy.com found a better way to sell pet products. See how they use mobile marketing and win.
The company was founded as "Mr. Chewy" in 2011 and hired former employees from Amazon, PetSmart, Whole Foods, and Wayfair. They lost money the first year, but by 2016 received venture capital funding and had revenues of $2 Billion, and captured 51% of online pet food and cat litter sales in the US. They were acquired by PetSmart in 2017 for $3.35 billion, the largest ever acquisition of an e-commerce business at the time. They have distribution centers in Florida and Arizona.
"Find the best for your pet," says Chewy.com's mobile app. They offer a 30% savings with Autoship, on the schedule you choose. All can be done on the mobile app. Chewy.com is for pet lovers who want only the best quality for their pets. They recognize their customers are always on the go, so the mobile app works for their lifestyle. They offer fast and customized delivery. They stress the benefits of not carrying a 50 lb bag of dog food to your car. Instead, they deliver to your home.
What did Chewy.com offer to mobile customers? If you were the CMO for Chewy.com, what mobile marketing strategies for existing products would you consider growing your revenues? How does Chewy.com grow its company past pet food and litter products?
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