What determines if an event is successful

Assignment Help Marketing Management

Reference no: EM133379881

Questions: Ammon, R., Southall, R.M., & Nagel, M.S. (2016). Sport facility management: Organizing events and mitigating risks (3rd ed.). Morgantown, WV: FiT Publishing.

Chapter 1.

What determines if an event is successful?
What planning should be done in the lead up to the event?
What about immediately before, during, and after the event?
What is the difference between front of the house and back of the house staff?
What are some good event training topics?

Chapter 2.

What are some considerations for facility construction before the shovel ever hits the ground? How should such a process work?
What sort of design considerations must be taken into account?
What challenges might occur when designing and constructing a sport facility?
What are some funding options for financing facilities? How do they differ?

Chapter 3

General overview of history of major league sport venues in 20th century.
The following two bullets might not be in Chapter 4, but were discussed in conjunction with Chapter 4.
Describe what it means for a sports facility to be "multipurpose." Why is this important from a business perspective? What is a "cookie cutter" stadium?
What's the difference between commercial and structural obsolescence. Pertaining to sports facilities, what ramifications does this have for a)cities and b) teams.
What is the economic impact logic for sport venues?
What types of public subsidies exist for sport venues? Compare and contrast them.
What types of taxes might be used to fund sport venues? Compare and contrast them.

Chapter 4

How are scheduling and booking different?
How does doing a SWOT benefit a venue as it relates to scheduling and booking? What are some factors to consider for a venue when doing a SWOT as it relates to scheduling and booking?
How do holds work in scheduling and booking? What are the different types?
What type of contract considerations impact scheduling and booking?
What does tenant hierarchy mean? What might this look like in action?
What role do relationships have in the booking process?
What role does the venue's mission play in this process?
What are some keys to working with promoters?

Chapter 5 - Revenues & Expenses

How does the mission of a facility impact business operations?
What are common facility revenues and expenses?
What is outsourcing?
What facility management activities can be outsourced?
Why outsource?

Reference no: EM133379881

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