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"What deceptive marketing practices have you personally witnessed? Are they price, promotion, product, or packaging based?"
The journal article is required reading for preparing your original answers to the Discussion Questions.
Explain about Promotional Mix and Consider the different types of promotional tools they can use and determine which one would be the most effective
Assignment Question: Outline and explain the concept of internal marketing and why it is important is services products. How would you introduce an effective internal marketing programme to an organization?
Looking at the competitive nature of the global marketplace today, what role do systems analysts play in the success of a firm? Include any experience
Explain Traditional v Online Marketing methods- impact and pitfalls and advantages
Explain Revenue Models used by E-Commerce Companies and describe the five primary revenue models
Explain Types and Significance of Infrastructures and Why would a senior manager need to know all four infrastructures
Explain Marketing elements to a new product and Identification of the elements of the modern marketing system as the relate to your product
Explain Web Site Comparison and Include an evaluation of the ease of navigation of each Web site
Explain Important information about Internet Business Model and Would the concept of Dynamic Pricing be applicable to the model you selected
Explain Marketing Terminology and Calling on their middlemen and their customers and Market segmentation would not be followed under this type of market
Explain Strategic Management at VISA and What is the most important problem facing VISA
Discuss the eight elements of the services marketing mix of United Overseas Bank
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