What data needed from computer system to make distribution

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1. As a retailing manager in a retail shop and online shops, what data needed from the computer system to make the distribution centre as lean as possible? then, how these data can be employed to improve the space utilisation if the target is to reduce the space within the distribution centre?

2. Many suggest that measures of advertising effectiveness should focus on sales outcomes rather than on artistic/aesthetic value and originality of the campaign. Discuss this statement. Include in your discussion three problems with measuring communication effectiveness via sales.

3. When discussion exposure as the initial stage of information processing it has been claimed that gaining exposure is a necessary but insufficient condition for success. Explain what this claim means.

Reference no: EM132229665

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