What data do wirkkala need to collect

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Reference no: EM133162095

Activity - Understanding Wirkkala

Part 1. What data/information do Wirkkala need to collect about their (existing and potential) customer base?

Part 2. How could Wirkkala use this information to support their strategic aim of implementing a Customer Relationship Management (CRM) system ?

Write these down and be prepared to give short presentation of your findings.

Estimated time for this activity: 20 minutes

Reference no: EM133162095

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