What customers want needed in business-to-business marketing

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Reference no: EM133200737 , Length: 4 pages.

Problem: Marketing Analysis Paper

Read the Harvard Business Review article on "The B2B Elements of Value". This article discusses how B2B companies are able to measure and deliver what their business customers want.

In chapter 6 of the text the authors discuss the gathering and use of marketing data. For this paper please answer the following questions.

1. Why is market research and measuring what customers want needed in business-to-business marketing?

2. Why can't decisions always be made based on the manager's experience and intuition?

Reference no: EM133200737

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