What customer service skills and expertise you are looking

Assignment Help Marketing Management

Reference no: EM133653167

Homework: Key Points of CSR- Strategic Sales and Sales Management

Competency

Synthesize the importance of customer service throughout the sales cycle.

Scenario

You are the new National Sales Manager for Elite Golfers, which is a high-end business-to-consumer golf equipment and apparel provider. The company has multiple locations including Augusta, GA, Scottsdale, AZ, Malibu, CA, and Palm Beach, FL.

You are hiring a Customer Service Representative (CSR) for the Palm Beach, FL location. Your Customer Service Representatives are also salespeople, as your company combines the roles of salespeople and customer service representatives. The idea behind this is that buyers feel taken care of by their CSR who assists them with their golfing equipment and apparel needs. Elite Golfers has found that this approach of integrating sales and customer service has been effective in driving sales and creating long-term relationships with the buyers that lead to repeat sales.

Instructions

In preparation for your interviews, you are writing out the key points you want to mention when meeting with the Customer Service Representative candidates. Address the following in a 2 to 3 pages Word document.

1. Explain why your company sees customer service and sales as equally important.

2. Summarize how your customer service employees are integrated into the company's sales strategies.

3. Discuss what customer service skills and expertise you are looking for in the candidate who will be offered the position.

4. Describe 3 types of sales and/or customer service technologies that stores use that the Customer Service Representative will be expected to learn.

Reference no: EM133653167

Questions Cloud

How the researchers identified and measured the data : BUS 721- Identify the case study you selected. Why was it of interest to you? Summarize how the researchers identified and measured the data.

On the power of vision : Having seen the video "Power of Vision" by Joel Barker, I would like to know your thoughts and insights. What is vision, and what can it possibly do?

Three sustainability challenges in your sector : What are the top three sustainability challenges in your sector/industry? and why? Identify three major challenges and explain why they are important.

Distribution from foreign trust : What must be filed by a U.S. taxpayer who, during the taxable year, receives: (1) a distribution from a foreign trust;

What customer service skills and expertise you are looking : Discuss what customer service skills and expertise you are looking for in the candidate who will be offered the position.

Create customer persona for flixbus to upgrade : Create a customer persona for Flixbus to upgrade as an online tourist destination operator targeting a Mid-aged audience aged 30-50 years

Discuss operational planning in terms : Discuss operational planning in terms of the concept and application.

Evaluate the key functions of managing a sales force : Evaluate the key functions of managing a sales force. On a separate page, create Sales Manager job description that focuses on their tasks and responsibilities.

Way the courts defined relevant market : One key difference between the Staples-Office Depot case and the Whole Foods-Wild Oats case is the way the courts defined relevant market.

User Account

All Pages