What customer metrics should be disclosed

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Reference no: EM133695160

Question: Write a brief page summary of the case. Use your own words to introduce the case, What customer metrics should be disclosed in a company's quarterly filings, and what customer metrics should investors demand to see? A private equity firm wants to value Blue Apron customer cohorts but use discount rates higher than the weighted average cost of capital (WACC) of 20% annually and 1.53% monthly to account for higher risk. Using a WACC of 25% and 30%, and the other numbers presented in the case, what is Blue Apron's new high-risk CLV based on the one- and two-segment models? If retention rates do not change, by how much would Blue Apron have to increase its monthly contribution margin for active customers to make the low-value segment profitable? Suppose Blue Apron finds a new avenue for customer acquisition and changes its customer mix to 70% high-value and 30% low-value. What is the maximum CAC the company should be willing to spend to reach its breakeven point? Should Dickerson make major changes, minor adjustments, or something in between? What can Blue Apron do to increase customer profitability? and customer segments.

Reference no: EM133695160

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