What custom research approach would be of most value

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Reference no: EM132209257

For each of the following scenarios, identify what custom research approach would be of most value. First, specify a quantitative or qualitative approach, then, add any specifics (quantitative on-site survey, qualitative focus groups, etc.) A minor league hockey team wants to find out how game attendees feel about their game experience. A brand of baseball gloves and gear, looking to develop a new advertising campaign aimed at parents of Little League players, want to understand what emotional ties kids and their parents have to equipment handed down. A motor sports venue is considering offering various ticket packages that include multi-day passes, varying food and beverage options, and merchandise offers. The venue needs consumer feedback to identify appropriate pricing and interest in the offers. A professional sport league wants to gain an understanding of how avid and casual fans’ opinions of the league change when athletes run afoul of the law. A major sports drink brand wants to know how its sponsorship of college football is driving purchase behavior among people ages 18-25 who are athletically active.

Reference no: EM132209257

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