Reference no: EM132171973
1. For companies, the importance of social media is summed up by Intuit cofounder Scott Cook: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” For example, PatientsLikeMe provides a platform for patients, typically those undergoing significant medical treatments such as organ transplants or those suffering from chronic diseases such as ALS or multiple sclerosis (MS), to share personal experiences with the disease and hear from others with the same condition. This is an example of how managers use social media to engage with consumers by:
A. listening to social conversations
B. participating in social discussions
C. amplifying messages
D. investing in marketing messages
E. creating advocates
2. Conduct a criticality analysis of Walmart. The criticality analysis should be from the managerial standpoint describing the company origins, operations and their correct or incorrect application of the management functions: Planning and Organizing.
This question must contain but is not limited to the following sections:
a- Introduction
b- Definition of key topics.
c- Company Planning and Organizing Approaches
d- Discusion
e- Conclusion
3. What cultural factors may affect interpersonal persuasion? Choose two and explain how/why.
4. How would you describe the culture of Siemens befor Kleinfeld's appointment as CEO.