What cultural factors influence the consumption of product

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Reference no: EM132210625

Understanding The Marketing Environment

Product: Ray-Ban sunglasses

Culture: What cultural factors influence the consumption of this product? Consider regional and country culture if there are differences.

Demographics: What demographic characteristics do the consumers of this product have?

Social: Which various social trends affect the consumption of this product positively or negatively?

Reference no: EM132210625

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