What cultural challenges are posed by disney''s expansion

Assignment Help Business Management

Reference no: EM132620897

Case study: Disney's expansion in Asia (Case study attached)

You are expected to write a report about the above case study using relevant theories and concepts which you have learned from the lectures and the textbook.

In this report, you must provide answer to the following questions:

1. What cultural challenges are posed by Disney's expansion into Asia? What lessons have Disney learned from Hong Kong Disneyland in terms of cultural adaptation?

2. How do cultural variables influence the location choice of Disney theme parks around the world?

3. Discuss why the Tokyo Disney Resort has succeeded even though it involves few cross-cultural adaptations? Is it possible that Shanghai Disneyland will also be successful without incorporating any Chinese culture, customs, and traditions in designing and building the resort?

Your must provide answer to each question using relevant theories and concepts. You are also expected to provide critical analysis, discussion and sound arguments using reliable and relevant sources such as peer-reviewed articles, periodical, newspapers, and online sources. You must use Harvard referencing style for in-text citations and reference list.

Students will be required to prepare written answers to a set of questions related to a case study on global management. The case study will examine the impact of the global business environment on the case in point, and will require students to:

1. Demonstrate an integrated theoretical and practical understanding of core global business issues relevant to a particular organisation;

2. Discuss relevant strategies employed by global businesses to ensure their sustainability; and

3. Both critique and apply paradigms acquired thus far in the unit; and identify specific challenges faced by global business managers.

Attachment:- Disneys expansion in Asia.rar

Reference no: EM132620897

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