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In this report, you must provide answer to the following questions:
Question 1. What cultural challenges are posed by Disney's expansion into Asia? What lessons have Disney learned from Hong Kong Disneyland in terms of cultural adaptation?
Question 2. How do cultural variables influence the location choice of Disney theme parks around the world?
Question 3. Discuss why the Tokyo Disney Resort has succeeded even though it involves few cross-cultural adaptations? Is it possible that Shanghai Disneyland will also be successful without incorporating any Chinese culture, customs, and traditions in designing and building the resort?
What is the basic customer need provided by the Zipcar service? What is the key situation faced by Zipcar service? List Zipcar service's main strength
Identify/ create/ build a Marketing Mix for this product as it is today - Discuss any potential ethical or social responsible issues that could arise from the marketing of this product.
Consider customer lifetime value (CLV). Choose a business and show how you would go about developing a quantitative formulation that captures the concept. How would that business change if it totally embraced the customer equity concept and maximi..
What is the consumer decision-making process for buying Dove men'care? How much involvement is therein decision-making?
It is important to be flexible and tailor to the approach that you are trying to sale in the global marketing concept?
about the media being allowed to the Bankers' Convention
Examine the components of a marketing plan. Determine the component you believe to be the most important and the component you believe to be the least important. Provide a rationale for your response
What is meant by "health promotion" and why is it such a key element of programming for community health today
How can ethical leadership help the oil and gas industry to manage risk
Summarize how effective does an advertising campaign must be in order to be selected to advertise for that product and/or service.
Read and summarize Chapters 4- Identifying target customers: (Segmentation and targeting Analysis), Chapter 5-Creating Customer Value: (Developing a value proposition and Positing) Please read the assigned chapters carefully and thoroughly. Ident..
Briefly define the five strategies that a marketer can use for rejuvenating a declining product. What determines which strategy should be implemented?
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