What cultural and global business

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The first time Swedish furniture company, IKEA, searched outside Scandinavia for new design inspiration, it looked to China. The resulting product line, called Trendig, was a cultural collaboration between Swedish and Chinese artisans. What cultural and global business factors may have inspired IKEA to seek design aesthetics in China?

Reference no: EM131695926

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What cultural and global business : What cultural and global business factors may have inspired IKEA to seek design aesthetics in China?

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