What cultural and ethical research should she undertake

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Reference no: EM133316368

Question: Jordan's Fine Furniture Company (JFFC) is looking to enter the Luxury furniture market in UAE and use that as a jumping off point for other markets in The Gulf. Her company employs approximately 30 individuals with varying experience with doing business in The Gulf. She is anticipating a significant difference between the business cultures of Canada/USA, where she has been doing business to date, and that of the UAE.

What Cultural and Ethical research should she undertake in order to prepare for a successful entry into the UAE market?

Which specific actions could she include in her market entry strategy action plan to avoid or minimize the risk of a negative effect on her business due to differing business cultures?

Reference no: EM133316368

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