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Question: Please respond to the following questions:
1. You have just been hired by a car and home insurance agency and learned they do not have a CRM program. Why should the agency have a CRM program, and what CRM efforts would you recommend?
2. Why is it important for marketers to understand the product life cycle? Explain.
3. Why is it important for marketers to pay special attention to providing excellent customer service? Explain.
4. Name three ways in which a firm can evaluate service quality. Write a short sentence in which you prove an example of each.
Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.
Provide a practical example of forecasting/projection. Comment on why (from a practical standpoint) accurately projecting sales figures are important. Present an example of what consequences could take place if forecasts are too high, or too low
What challenges might marketing department face when redefining their role in organization? How might those challenged be overcome?
Digital marketing offers both vendor and consumer and one-to-one, interactive brand building and relationship opportunities.
Briefly describe the primary features and their respective benefits of the Kold machine. Provide at least three reasons why Keurig would be motivated to develop new products beyond its traditional coffee machine.
Objectives - Identify the variables of the marketing mix and gain skill in combining them. Within the Discussion Board area, write 750-1,000 words that respond to the following questions with your thoughts, ideas, and comments
Internet Marketing Case Study Analysis
Was this reasearch quantitative or categorical and why and Write up your experience and any context that would be important for us to understand
Analyze the six paths to creating blue oceans as they pertain to your company/product or service
Retail Management and Marketing Assignment - Bournemouth University. Demonstrate a critical understanding of the commercial and environmental forces
As a product manager of the company Adidas, the CEO of the company wants to know about our competitors' products in the market.
Investigate the company Iberdrola and how did they deal with a similar issue such as greenhouse gas emissions.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
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