Reference no: EM132340572 , Length: word count : 900

Activity 1

1 : Choose three products/ services which you would like to purchase. Conduct your own research to find out about each one. Prepare a memo in which you set out your findings.

2 : List five pieces of information which you should know before you recommend a product or service to a client.

Activity 2 : Choose an electronic product which is sold by different organisations; examples of suitable products are printers, digital cameras, entertainment systems, televisions or computers.

Identify at least three different models/ versions of the product. Each should be manufactured by a different company (although it might be sold within the same organisation).

Locate and review available product documentation to allow you to identify and understand the characteristics of each model/ version. Compare the products. Present your findings in a table.

Activity 3 : You wish to go on a two week holiday within Australia. You will need to purchase flights, transfers and accommodation, and decide where to eat and what to do with your time. You will go on at least one day tour.

Create a portfolio of information on the products and services which you might use. The portfolio should be in an appropriate format.

Activity 4 : How can acquired knowledge be incorporated into work practices to improve quality? (75-100 words)

Activity 5

1 : How could you find out what an organisation’s expectations are with regard to the recommendation of products/ services? (75-100 words)

2 : Undertake research to locate the title of legislation or a code of practice which you will need to consider when making a recommendation for a client to use a particular product or service. List your findings. (100-150 words)

Activity 6

1 : How does good market research contribute to knowing what clients need, want and expect? (75-100 words)

2 : Create three dialogues which demonstrate that a salesperson has made a recommendation after considering product/ service issues relevant to their client’s needs.

1 : Choose three products or services which a salesperson could recommend. Describe evidence which they might offer the client to verify that their recommendation was valid. How should the evidence be provided?

2 : What are the advantages of being able to demonstrate products to clients? (50-75 words)

Activity 8

1 : Complete this table by describing the benefits of the listed products and features.

Product    Feature    Benefit

Apartment    Inside locked apartment block     

Heater    Timer     

Table    Extendable     

Lollypop    Very big     

Light globe    Long life     
   
2 : Provide five examples of statements you could make to explain the benefits of products/ services. (Choose a variety of products/ services.)

Activity 9 : Why is it important to provide clear advice which is supported by verifiable evidence when making recommendations? (75-100 words)

Activity 10

1 : Locate three examples of promotional documentation or materials. Do you think they are appropriate to present the organisation’s products/ services? Why or why not?

2 : Why is it necessary to keep a record of promotional information? (75-100 words)

Activity 11

1 : Why is it necessary to ensure that the costs of promotional activities conform to budget resources? (100-150 words)

2 : Conduct research into the cost of placing a small advertisement into a local newspaper or on a local radio station. Submit details of the cost and what it covers. (75-100 words)

Activity 12

1 : How would you evaluate the benefits of promotional advertising for an organisation? (75-100 words)
 
2 : What could this information be used for in the future? (75-100 words)

Question 1 : List six authoritative sources from which you can get of information about the organisation’s products and services.

Question 2 : Choose a product or service from an organisation and using its features and benefits create a benefit statement. (Up to 150 words)

Question 3 : List three organisational policies, procedures or guidelines which might have an impact on the advice you provide.

Question 4 : Give at least six examples of promotional activities that can be used as marketing strategies.

Question 5 : What sources of feedback could you use to evaluate the impact of promotional activities? List six.

Question 6 : How and why is customer feedback analysed? (100-150 words)

Project 1 : Assume that you work in a business selling health and nutrition products and services. Some new employees have been recruited to work in your organisation. You have been asked to design and present a training session for these new employees. This will be delivered after their initial induction.

Develop a presentation you would deliver to new employees to explain the procedures involved in recommending products and services. Your presentation will need to cover the steps taken to research the product range and recommend products/ services. You will discuss product warranties, promotional activities, pricing and after sales service. You will present information about the importance of client feedback. (750-2500 words)