Reference no: EM131292979
Assignment
Conduct in-depth research on the topic using, at least, two primary sources, outside of the course textbook, as references. Compose your Case Study assignment deliverable as a scholarly paper. Use Microsoft Word® to compose your data and include a Title Page, Header, in-text citations (as appropriate), and a Reference Table. The body of the paper should be two-three pages of double-spaced text in length.
Use APA Style to cite and reference any data "borrowed" from sources. Your composition needs to be grammatically sound and free of spelling errors. Use terminology from the reference sources and your textbook. Unless you are a subject matter expert on the topic, based on your degrees, certifications or "on the job training," do not submit data obtained only from personal experience.
Case Study
We live in a time when online shopping has become a widely-used method for acquiring goods and services. Many shoppers today seek out information browsing the Internet, either to conduct research as a preamble to visiting a brick and mortar store, or to directly purchase a product or order a service. As we studied in a previous chapter, search engine optimization (SEO) is a very important factor if an enterprise wishes to succeed in reaching online customers effectively. NIKE, Inc., one of the most successful businesses in its field, had not done well in search engine rankings a few years ago, despite allocating a large amount of capital to that endeavor. Even with its highly innovative staff, Nike ultimately had to seek outside help to come up with a better SEO solution.
Written Assignment: Find a company or other entity with an Internet website that has very low "eye candy" appeal, font sizes that are too small or barely readable, or pages that seem to crawl at a snail's pace when loading. Describe the issues and offer solutions that might enhance the website. Contrast this company's presence with that of another, describing specific areas where one shines and the other lacks. Be sure to discuss the "backend" where web servers and networking capability might be an issue. Is the reason for slow throughput to your system an inadequate or poorly designed network infrastructure on their end? What could the enterprise do to "fix" the issues? Let us see what you can come up with to help the company improve its Internet footprint.
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What is the major strategy for firms on multiproduct pricing
: What is the major strategy for firms on multiproduct pricing? How would a firm producing many products ensure its ultimate goal of maximizing profits?
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Compare the major assumptions and ideas of the four models
: Make a table to compare the major assumptions and ideas of the four models of oligopoly: Cournot, Stackelberg, Bertrand, and Sweezy.
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What is the hefindahl index
: Compare the four types of markets-perfect competition, monopoly, monopolistic competition, and oligopoly-in relation to their profit-earning status in the long run.
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Government lead to suboptimal economic decisions
: Does our economic system and form of government lead to suboptimal economic decisions?
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What could the enterprise do to fix the issues
: What could the enterprise do to "fix" the issues? Let us see what you can come up with to help the company improve its Internet footprint.
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Calculate the estimated cash receipts
: Scottsdale Co. has actual sales for July and August and forecast sales for September, October, November, and December as follows: Actual: July $ 97,600 August 105,300 Forecast: Calculate the estimated cash receipts for September, October, and Novembe..
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How summit interpret graphical representation of the data
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Construct a table to compare the major characteristics
: Explain the circumstances under which a competitive firm would rather shut down. Support your explanation with a graph.
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