Reference no: EM131875869
Assignment: The Crisis I choose is "Dove the racist ad"
Your task:
• Introduce the details of the crisis you've been assigned. Make sure your audience understands what happened SPECIFICALLY (who, what, when where, why, and how). Explain why the incident is a crisis.
• Give an overview of the company's responses to the situation (e.g., these can be company statements, correspondence, published materials, TV commercials, online [web] responses, etc.). Be specific. If possible, show examples of the responses, good or bad.
• Conclude by arguing the one most appropriate action that the company took and the one most inappropriate action, as well as the "takeaways"we can get from those actions -what is important for your audience (Company X's executives) to understand about the crisis response of the company you studied? What could the company have done instead?
Sources requirements:
• You must use credible primary sources (company press releases, statements, videos, advertisements, etc.) and/or credible secondary sources (news coverage of the crisis).
• You must refer to a crisis communications expert (either one of the experts we have read, such as Timothy Coombs, or another you find on your own) during your presentation.
• You may NOT use Wikipedia as a source (though I encourage you to mine Wikipedia to gather initial information)
• You may NOT use garbage websites (pro/con.org, askjeeves.com, etc.)