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What could pepsi have done differently

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Reference no: EM132903545

In 2010, Pepsi spent much time and money on its "Pepsi Refresh" project, which donated funding to several worthy causes. But recently, the program was abandoned.

https://www.mediapost.com/publications/article/186127/why-pepsi-canned-the-refresh-project.html#axzz2gVRWnJUF

Why do you think that happened? What could Pepsi have done differently? What impact on other similar programs do you see as a result of the Pepsi experience?

Reference no: EM132903545

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