What could mazda learn from eye-tracking software

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Discussion 1: What could Mazda learn from eye-tracking software that would be difficult to learn from other observational methods? Would this analysis be considered qualitative or quantitative research? What are the shortcomings of using eye-tracking software? What are the advantages?

Discussion 2: Discuss the ethical issues involved with the use of observation research described in this case.

Discussion 3: How might Mazda use questionnaires to evaluate the usability of the website? Would this be considered qualitative or quantitative? What are the shortcomings and the advantages of using questionnaires?

Reference no: EM132766539

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