What could mark do at each step to improve performance

Assignment Help Operation Management

Reference no: EM132297743

Mark owns GloboGym in Boston and is considering bidding for keywords on Google Search.

• Mark has a landing page on his gym’s website that offers a free trial for two weeks. Arrivals convert at 5% into email sign-ups (valid leads)

• 20% of the leads convert after a free trial

• Mark charges $100 a month.

• The average customer stays for 10 months.

• Mark’s costs are $50/month.

• Assume the free trial costs $25!

Assignment – Answer the following five questions

1) Analyze Mark’s business using a funnel framework.

2) What can Mark bid on a per click basis given his current profitability?

3) Go through the funnel – what could Mark do at each step to improve performance?

4) Mark is considering marketing analyst who sets up MailChimp. Suppose he gets 10% additional of the sign-ups. How does this impact what he can bid per click?

5) Mark’s marketing analyst makes several marketing partnerships with other local companies including a healthy restaurant chain, and a fitness apparel company. These partnerships generate an average of $1 more email sign-up. How does this impact what he can bid per click?

Reference no: EM132297743

Questions Cloud

Discussing negotiation and problem solving skills : Discussing negotiation and problem solving skills. We will also be discussing politics and how barriers to high performance can be eliminated.

Media and advertising audiences established by profiling : How can an organisation use the information about the relationship between media and advertising audiences established by profiling the market?

Was there a management failure here : 1. Was there a management failure here; if so, what? 2. What is the hotel's immediate response (or action) to the incident?

What or some good reasons to avoid unionization : What or some good reasons to Avoid Unionization ?

What could mark do at each step to improve performance : Analyze Mark’s business using a funnel framework. what could Mark do at each step to improve performance?

Information technology resources of barclay : What do you think were the direct and indirect benefits of Ashok Vaswani's initiatives to involve Barclay's employees in the strategy? If you were a smaller

Compute the multifactor productivity : Compute the multifactor productivity (MFP) (labor plus equipment) under the Prior to buying the new equipment.

What are the consequences of parthenogenesis : What are the consequences of parthenogenesis in human life if humans reproduced through parthenogenesis

Discuss organizations like apple-starbucks and subway : Discuss organizations like Apple, Starbucks and Subway that have created innovative ways to remain relevant.

User Account

All Pages