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What could ebay have done differently

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Reference no: EM131833789

Discussion 1

eBay Case

Read the Chapter 3 opening case on eBay in China.

Why did eBay fail in Asia (Japan as well as China)? What could eBay have done differently? Why was eBay unable to compete with Alibaba and local competitors?

Should people management practices such as those discussed be local or global? (Why?) What suggestions would you have given to eBay leadership?

Reference no: EM131833789

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