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What could be the benefits of entering multiple markets

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Reference no: EM133032147

Question - John considers forming a company and entering the U.S. and German markets with his innovative product. Help him understand:

a) What could be the benefits of entering multiple markets? 

b) Which international corporate-level strategy should he adopt and why?

c) Is he likely to face the liability of foreignness in some markets?

Which market entry mode should he choose to address this challenge?

Reference no: EM133032147

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