What could barra say to restore trust in the company

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Reference no: EM132140910

Ethical Issue: General Motors CEO Mary Barra inherited a mess when she ascended to the top post in her beleaguered company. Several GM car models had exhibited problems with their ignition switches, which turned off engines at highway speeds, causing 124 deaths and 275 injuries. As early as 2001, company insiders knew about the problem, but ultimately took no action. Even as the scandal broke, GM first underreported the casualties.Footnote Mary Barra pulled no punches. In a town hall meeting, she unflinchingly addressed a global audience. Footnote How should a chief executive respond to such a scandal? What could Barra say to restore trust in the company?

Reference no: EM132140910

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