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Tablet Computer: A Case Study
The tablet computer has enjoyed a high degree of success recently. You will be researching the marketing communications of two competing manufacturers of tablet computers via website, PR, packaging, and advertising (print, TV).
What core message is being delivered for each product?
How does each product message fit with its overall brand message?
Has each brand followed an IMC strategy? Explain.
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choose an editorial article from the new york times or the wall street journal. browse the library and choose an
Explain The Marketing Mix- Promotion and Measurement and what do you want to achieve in what time frame in terms of your communicating to your potential customers
A firm that markets a drink called Blackwater has hired you to develop its marketing strategy
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analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples
Assignment: Professional Selling and Sales Promotion, You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport
Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected
What are the factors which led M&S to internationalize and what is the sequence of country entry and why was that sequence selected?
In the very first year of operations, we would aim at selling close to 100,000 bottles of the deodorant, thus generating total revenue of US$1.1mn. Assuming in the very first year the SG&A expenses will be pretty higher, we assume to breakeven in ..
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