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Problem I. List five pros and cons associated with using athletes to endorse products or services.
Problem II. As a sports marketing professional, what are some specific strategies you can take to capitalize on the pros and minimize the cons of athlete endorsers?
Problem III. If you were a marketer creating an endorsement contract with a professional athlete, how would you ensure that you would be getting the maximum benefit from the endorsement?
Problem IV. What contractual elements would you include related to risks?
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