Reference no: EM13209175
What consumer wants (or benefits) are met by the following products or services?
(a) Carnation Instant Breakfast,
(b) Adidas running shoes,
(c) Hertz Rent-A-Car, and
(d) television home shopping programs.
Each of the four products, services, or programs in question 1 has substitutes. Respective examples are
(a) a ham and egg breakfast,
(b) regular tennis shoes,
(c) taking a bus, and
(d) a department store.
What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?
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What consumer wants are met products or services
: What consumer wants (or benefits) are met by the following products or services? (a) Carnation Instant Breakfast, (b) Adidas running shoes, (c) Hertz Rent-A-Car, and (d) television home shopping programs.
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