Reference no: EM131013515

The topic and product I selected is Microsoft Lumia

This is product is a smartphone developed by the Microsoft Corporation

Select a consumer product or service you wish to explore in this course. The product selected is the topic and product I selected is Microsoft Lumia

This is product is a smartphone developed by the Microsoft Corporation

You need to ensure that the product lends itself to multiple promotion mix tools. Therefore, products of large, well-known, publicly traded companies work best. You can select a brand instead of a specific product. Be sure you understand the difference before proceeding.

Do not assume that what you believe is true for the product is true for all members of the target market. Do your research and be unbiased in your analyses. Remember, a product can be a good, a service, or an idea, or a combination. Once your product choice has been approved, prepare a PowerPoint presentation for part 1 as follows:

1. Title slide-name of product, your name, date, course information, plus part 1 table of contents

2. Description of product, providing details on what consumer need the product fills, the physical description, any service components that come with it, as well as any after sales support such as guarantee, warranties or customer support, plus the other areas in the template.

3. Product's competitive position

4. Value proposition

5. Primary target market characteristics - ID 3 targets

6. Target market's buyer decision behavior

7. Brand strategy

8. Product life cycle stage & benefit analysis

9. Channel design (channel members and role) and distribution strategy (intensive, selective, or exclusive)

10. Communication objectives based on buyer-readiness stages. Note: objectives must be stated in measurable terms.

Use PowerPoint, Apa format and citation for reference page. 12 slides to 13 slides..

The topic and product I selected is Microsoft Lumia

This is product is a smartphone developed by the Microsoft Corporation and use the resources below to do the project and answer the question above.

Resources:

IDC (2015) Smartphone Vendor Market Share, 2015 Q2, International Data Corporation, Accessed on 19th March 2016 from https://www.idc.com/prodserv/smartphone-market-share.jsp

Judge, S. (2016) Smartphone market research, Accessed on 19th March 2016 from https://www.smartphonemarketresearch.com/

Mele, N. (2015) The Secret to Smartphone Marketing Is Still Email, Harvard Business Review, Accessed on 19th March 2016 from https://hbr.org/2015/11/the-secret-to-smartphone-marketing-is-still-email

Microsoft Inc. (2016) Lumia: Powerful smartphones that help you do more, Accessed on 19th March 2016 from https://www.microsoft.com/en/mobile/phones/lumia/#order_by=latest

Miller, R. & Bi, F. (2015) Here's how Microsoft's new Lumia phones stack up against the competition, The Verge, Accessed on 19th March 2016 from https://www.theverge.com/2015/10/6/9460815/microsoft-lumia-iphone-nexus-spec-feature-comparison