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Assignment:
For this assignment, you will make a list of ALL of your consumer behavior for a 24-hour period. Pick a day when you are able to make notes of your behavior. Think broadly about consumption--consider household items, food, clothing, personal care, music, media, devices, transportation, entertainment, etc.--and be sure to record all of your consumption. Where possible, be specific about what you consumed by noting the products and brand names. This diary should just be a list--there is no need to write any explanation of the items.
For example:
* toothbrush
* Crest toothpaste
Make a note of the brand names of products where you can (it's OK if you don't always know). Try to make the list as complete as possible.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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