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Case Study: The supermarket chain could incorporate farm-to-table principles into its operations while still meeting consumer demands by pairing up with local farms so that seasonal fruit has a very small carbon footprint which would balance out against the larger carbon footprint required for out of season fruit that consumers demand. The benefits and risks associated with incorporating farm-to-table principles into the grocery chain's supply chain is that making these changes can be very expensive and it's possible that they'll lose a few customers, but in the long run, they'll probably gain more customers who appreciate the effort that its making to support local farmers. The data and communication that is necessary to have with the local farms for the supermarket to implement this endeavor is the farmers planting cycles and growing seasons of their products. I think that the factors or metrics that would determine whether the COO supports applying farm-to-table principles to the supermarket is how many customers that it loses and/or how many more it gains, because if the business isn't profitable then it can't stay in business.
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