What conditions would you recommend a retailer adopt

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Reference no: EM133340322

Questions:

1. Why would a customer often be satisfied with a low level of customer service, while at other times be dissatisfied with a high level of service? What is the difference between the personalization and the standardization approaches for providing customer service? Under what conditions would you recommend a retailer adopt a personalization approach? What about a standardization approach?

2. Identify the benefits/strengths of both EDLP and High/Low pricing strategies. How do you believe customers would likely react if a retailer switched its pricing strategy from High/Low to EDLP? Explain.

3. In most cases, increasing inventory turnover is an important goal for a retail manager. What are the consequences of inventory turnover that is too low? Are there potential negative consequences if inventory turnover is too high? Explain.

Reference no: EM133340322

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