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Questions:
1. Why would a customer often be satisfied with a low level of customer service, while at other times be dissatisfied with a high level of service? What is the difference between the personalization and the standardization approaches for providing customer service? Under what conditions would you recommend a retailer adopt a personalization approach? What about a standardization approach?
2. Identify the benefits/strengths of both EDLP and High/Low pricing strategies. How do you believe customers would likely react if a retailer switched its pricing strategy from High/Low to EDLP? Explain.
3. In most cases, increasing inventory turnover is an important goal for a retail manager. What are the consequences of inventory turnover that is too low? Are there potential negative consequences if inventory turnover is too high? Explain.
You have been hired as a market researcher for a chain of hair salons. How will you go about obtaining information regarding the product mix your firm should offer?
Costco is one of those companies that's so successful however they're failing to reach a demographic. Help me explain if this is partially due to their pricing
What is meant by "Brand Equity" and how does this fit in to "Positioning" of the product? Give an example
Why did wholesalers come into existence? What is the future of wholesalers and retailers? What are the target markets of retailers and wholesalers?
Why do you think this brand chose to work with this influencer? How does this influencer fit into the company's brand image?
Details regarding what tasks you need to complete and what you need to upload to your Mahara Portfolio were provided during the first 6 weeks of the unit.
Evaluate how you believe the company operates in relation to CRM, both operational and analytical. (For example: What are the customer touch points? How are customer enquiries over the web managed
Explain Marketing- Difference in advertising and publicity and technology role and cultural differences and How can cultural differences among audiences affect how public relations messages are interpreted and received
How does the site accommodate the needs of a diverse customer base, How visually appealing and organized is the site? Why or why not
Explain some of the rational considerations consumers have when considering purchasing a new home. Now explain some of the emotional factors.
Examine the discrepancy between what a company considers as their "the next huge success" and the what the consumers actually "perceive" as desirable.
Analyze the types of people that work at Google, with respect to the business culture of the organization. Indicate one to two (1-2) qualities that define a leader at Google, and determine the typical background of a Google employee
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